"It wasn't what I expected, in a good way!" -James Hoffmann
THE DECAF PROJECT | Final Release Kits & Bags
With The Decaf Project, James Hoffmann shows what influence decaffeination processes have on taste. We at D STANDS FOR are proud to be one of only 58 roasters worldwide to be part of this unique project.
For the project, La Virgen coffee from Guadalupe, Huila, Colombia, was selected - a region with a rich coffee-growing tradition. This special coffee grows at altitudes of 1,200 to 2,000 meters, is harvested by hand on small farms and processed using the washed method.
A lot of La Virgen was divided into four parts:
- Non-Decaf: Untreated, non-decaffeinated coffee.
- Ethyl Acetate Decaffeination (Sugar Cane) - Coffein Compagnie
- Swiss Water® Process Decaffeination
- Carbonic Natural Decaffeination (Subcritical CO2) - CR3 coffee refinement
Why should I participate?
- Comparable basis: All four variants come from the same single-origin coffee, which allows a direct comparison of the decaffeination methods.
- Expert-led tasting: James Hoffmann and other experts accompany you to explain the effects of the methods on taste, acidity, body and aroma.
- Global community: Connect with coffee lovers from all over the world in an interactive live tasting and rediscover decaffeinated coffee.
How to participate:
- Order your tasting kit: Get 4x60g whole beans, freshly roasted in time for the event. The number is limited - order now!
- Live tasting on December 15, 2024: Join James Hoffmann as he leads a global digital coffee event. More info at www.thedecafproject.com .
Experience the variety of decaffeination methods – an experience that will change your view of decaf!
Producer: Multiple Farms
Origin: Huila, Colombia
Variety: Caturra, Colombia, Castillo
Altitude: 1,200-2,000 MASL
Processes: Washed
Decaf Processes: Sugar Cane/EA, Swiss Water, Carbonic Natural/Subcritical CO2
Importer: Caravela
20.11 Pre-Order Start
05.12 Shipping
15.12 Global Live Tasting with JAMES HOFFMANN
La Virgen, grown in the high altitudes of Guadalupe, Huila, Colombia, combines a rich coffee tradition and sustainable commitment. The small community, founded in 1715, is located in a fertile region characterized by the Suaza River and an ideal climate - perfect for growing coffee at an altitude of 1,400 to 2,000 meters.
Since 2013, Caravela has been supporting local coffee farmers with a purchasing station, quality expertise and training. The farmers of Guadalupe are traditional, work closely with their families and use their knowledge, which has been passed down through generations, in a targeted manner. Many have their own wet mills and drying facilities, which are often shared by families. With an average farm size of 5 hectares, their commitment to the environment and community is palpable: some have already achieved Rainforest certification and rely on environmentally friendly cultivation methods.
In recent years, a clear change has become apparent: the younger generations are increasingly taking on responsibility. With new energy and innovative approaches, they are continuing family traditions and driving quality improvements - always with an eye on sustainability and the protection of their unique homeland.
About James Hoffmann
James has been working in the coffee industry for over 20 years. He focuses primarily on education around coffee. An enthusiasm that is contagious: more than 2.4 million people follow his YouTube channel. This project builds on previous tasting events, which were recently attended by over 17,000 people worldwide.

Specialty Decaf. Thoughtfully sourced. Freshly roasted in Vienna.
We are the #1 decaf specialist in Austria. We stand for a new generation of decaf: quality, transparency, sustainability and simply INCREDIBLY GOOD. Try it out!
Keep the ritual you love - without caffeine.
